Like most bloggers I am motivated by a desire to make an impact. I don’t just mean to reach an ever-increasing audience, but to inspire people in a particular niche with my writing and with my music. I also love meeting like-minded people; those who are interested in spirituality and all the big questions of theology.
There are many ways for creative people to reach an audience these days, and WordPress is a wonderful platform for building a community and engaging with people. Bloggers can also promote their posts on Facebook and Twitter, pay for some Google ads, write eBooks, operate a mailing list, and use various other promotional tools that have only emerged in recent years.
I love to use all of these tools, but I recently had an unexpected urge to take on a new promotional challenge. I love doing exercise (walking in particular), listening to music or debates on YouTube, getting fresh air, and of course, promoting my blog and books. Imagine if there were a way to combine all of these activities!
Cue my promotional business cards…
I initially ordered a print run of 500 of these, and this week I spent some time walking around my neighbourhood posting them through people’s letter boxes. I have now run out, so I placed an order with VistaPrint for 1000 more. Only a few million more to go and I’ll have the whole of London covered!
I think in today’s climate a multi-pronged approach to promotion is always best, as people access content in so many different ways. But why not incorporate some traditional methods into your promotional mix? As well as posting these through letter boxes they are also handy for giving out in social situations, or book fairs, or other events.
I know that with my passion for theology if I received something like this in the post I would definitely investigate. I realise it’s not rocket science, but if it brings a few new visitors to my blog it will have been worthwhile. And if it doesn’t, I’ve benefitted from the exercise and YouTube debates, so I’m happy regardless!
What are your thoughts on using business cards as a promotional tool? Feel free to share your views in the comments below.