It seems that almost everyone is writing and promoting books nowadays, and I don’t see that as a bad thing. That so many people share in the joy of writing is wonderful, and I love reading books from traditional publishers and self-published authors alike.
I read a combination of paperbacks and eBooks. I really enjoy the experience of reading on my Kindle, and I’m signed up to BookBub, which I would highly recommend. If you don’t know the site it offers a daily email about eBooks related to your chosen areas of interest, and they are usually either free of hugely discounted. You can pick up some real bargains.
The downside of the super-abundance of books on the market is that after putting a great deal of time and effort into writing a book, it can easily get lost in the crowd. You either have to become an expert at PR and marketing, or pay an agency to do the job, which isn’t cheap if you want to make a real impact.
Fortunately, a lot of online marketing opportunities these days, such as running Facebook and Google ads, or running a mailing list, are designed to be simple and intuitive and it’s not too much of an investment of time or effort to get some ads or a mailing list up and running. In addition, websites like Fiverr allow you to easily find freelancers who can help you to run a promotional campaign on a budget.
The self-publishing revolution has meant that you can do almost everything yourself these days. There are even easy ways to design book covers, advertisements, flyers, and Facebook and Twitter headers without any design knowledge – Canva and PicMonkey are examples of websites that will help meet your design needs at low or no cost.
My favourite book promotion tool is BookLaunch, a website that allows you to make an informative web page for each of your books, at a low cost. I love the ease with which you can put a page together, and you can link directly to merchants so interested visitors can easily get their hands on a copy of your book. You can see an example of a BookLaunch page I created for my book The Philosophy of a Mad Man by clicking here.
The main point I would emphasise when it comes to book promotion is that in 2018 you really need a multi-pronged strategy. People access content in a wide range of different ways, and your strategy should reflect that. There’s loads you can do online, but I also recommend incorporating some old-school offline promo strategies into the mix, as I discussed in a recent post on blog promotion entitled Blog Promotion the Old-Fashioned Way.
My last tip for book promotion is that it can be really helpful to put together a short promo video. I’ll leave you with a video I made with the help of a design expert I found on Fiverr, and this video is for my latest book. I hope you like it and that it inspires you in your own promotional endeavours.
Are there any great strategies or resources you would recommend for promoting a self-published book in 2018? Feel free to leave a comment below with your thoughts.