Do you own a Kindle or another eReader? Or do you read eBooks on your computer, mobile phone, or tablet? If your answer to either of these questions is ‘yes’, then this article is for you!
As an independent author continually looking to reach new readers with my books, I listen to and read about a lot of content related to book promotion and marketing. A lot of the strategies that I hear about aren’t a good fit for my books, because I write in quite a niche genre (philosophical theology), but I do sometimes come across marketing ideas that I find very useful and relevant to my work.
The most successful strategy that I’ve discovered for promoting books as an independent author is running a Featured Deal with BookBub. BookBub is a platform that offers free or discounted books to a very large email list of millions of readers, and as an author you can pay to have your book featured. As well as inclusion in BookBub’s email newsletters, a Featured Deal also gives authors a prominent spot on BookBub’s website. It’s not cheap to participate, and the editors are highly selective about which books they feature, but if you do apply and get chosen, it can boost the profile and sales of your book enormously. There are different email lists for different genres, and my books fit into the ‘Religion and Spirituality’ list very nicely!
I wanted to recommend BookBub not only to authors, but also to readers. For readers, you can choose the genres you are interested in and you will receive regular emails showcasing discounted books in your chosen genres on a weekly basis. A lot of very popular traditionally published books are featured, as well as books by independent authors. It’s a great way to discover new reads if you’re on a tight budget. Featured books are often available not only on Amazon Kindle, but also Apple Books, Barnes and Noble Nook, Rakuten Kobo, and Google Play.
The other resources that I want to highlight to both authors and readers today are FreeBooksy and BargainBooksy. Their business model is very similar to BookBub. As an author you can pay to have your book featured in their newsletters, and as a reader you can sign up to the newsletters to receive a selection of free eBooks (FreeBooksy) or discounted eBooks (BargainBooksy) directly to your inbox. The mailing list for these two sites is nowhere near as big as BookBub’s mailing list, but it is still sizeable, and the company behind these two sites — Written Word Media — are very professional in the way they go about doing things. As with BookBub, you can choose specific genres of interest, and (lucky for me) these sites also have a religion and spirituality newsletter.
So, the moral of the story is that if you’re an author looking to promote your eBooks, check out these websites! And if you’re a reader looking for discounted and bargain eBooks, sign up to these newsletters! I currently have my book God’s Grand Game being featured by FreeBooksy (today only), and my book An Almighty Predicament is being featured by BargainBooksy tomorrow. It’s the first time I’ve used these sites for promotional purposes, so it’s a bit of an experiment, but I’ve heard great things from established indie authors, so, we’ll see!
Happy eBook reading!